Will Social Media Ever Rule The World? | 3 Waves Media

Will Social Media Ever Rule The World?

Will Social Media Ever Rule The World?

Let’s face it; social media has taken over our lives. Most of us can just pull out our cell phones and receive breaking news, shop for birthday presents, or even book a vacation. 

Check out these social media stats from Oberlo.com

  • There are 3.2 billion social media users (which equates to about 42% of the population).

 

  • An average of 2 hours and 22 minutes per day is spent on social media networks.

 

  • 54% of browsers use social media to research products.

 

  • 49% of consumers depend on influencer recommendations on social media.

 

Even the Forbes Communications Council Contributor, Atanu Shaw predicts that “a whopping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media is expected to increase by more than 20% totaling $58 billion.”

More and more businesses, big and small, are adding social media marketing to their strategy. In fact, according to Oberlo.com over 70% of marketer’s believe that social media marketing has been “somewhat effective” or “very effective” for their business.

It’s no wonder why marketers are using social media marketing more; especially with how traceable consumer behavior is nowadays. This allows marketing companies to see many characteristics that help define their potential customers, such as, how long they stayed on their website, the content they engage with, and how they got to your website. Plus, keep in mind the stats stated above, more and more people are joining social media every day, allowing businesses across the globe to share and amplify their brand message to a wider audience. Simply put, social media has moved from a “nice to have” to a “must have” component of any advertising strategy.

Social media is an ever-changing platform with plenty of tools available to help marketers succeed. As the years go on, we can suspect that social media will continue to grow and shape our lives, only time will tell just how much. In the meantime, social media marketing is one of the strongest contenders needed on a marketing strategy and just the way it affects our daily lives proves this.

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How has social media affected your business? Or even your life?