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marketing

4 Keys to Successfully Setting Your 2018 Marketing Budget

Haven’t set your marketing budget for 2018? Don’t fret there’s still time! Here are four tips to successfully determining the direction your marketing budget will take in the coming year.

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Online Video Marketing and SEO

Why Online Video and SEO are Coming Together in New Ways

Not long ago, online video marketing and search engine optimization used to be (mostly) separate topics. Video is something you did for customers, while SEO depended on text, titles, and tags.

That’s all been changing in recent months and years, however. In fact, these two marketing channels are beginning to come together in new and exciting ways. To understand why – and how your company can profit from the evolution of online video clips – here’s what you need to know…

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Disney Took Risks Marketing 'The Force Awakens'

How Disney Took Risks Marketing 'The Force Awakens'

Disney usually pulls out all the stops to promote upcoming movies, but with "Star Wars: The Force Awakens" they took a 'less is more' approach to generating buzz. One with a significantly lower budget.
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Go Multimedia or Go Home: Multimedia Content is King

Great content that is dynamic, engaging, and interesting can make all the difference both in terms of search results and in terms of your company’s reputation with its customers.
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